05Convertive ReportingDon’t trust a dashboard.Trust a holdout.
Measure what matters for in-session conversion: identity progression quality, decision effectiveness, and journey-level lift. Reporting is designed for both operators and leadership.
Lift test
Run a holdout and watch the answer firm up.
Simulated data. Your lift depends on your store.
Lift vs. holdout, with 95% confidence
The band is where the true lift probably sits. While it still crosses zero, the test can’t tell the change from noise.
- Treated
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- Holdout
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Day 0 of 28 · estimated lift
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Waiting for traffic
Not started
6,000 simulated visitors a day. Convertive reports lift this way on your own traffic, by segment, channel and intervention.
How it works
Measure decisions, not just channels.
01
Identity progression analytics
Track where visitors become known and where identity capture opportunities are lost.
02
Journey diagnostics
Inspect decision paths, suppression behavior, and cross-channel conflicts by segment.
03
Qualified lift measurement
Evaluate outcome impact with control-aware reporting and operational context.
What’s inside
Under the hood.
- 01Identity signal heatmap by funnel stage
- 02Action ranking outcomes by segment and context
- 03Suppression and frequency conflict audit logs
- 04Conversion and recovery timeline by channel
- 05Holdout-aware lift and confidence summaries
- 06Latency and delivery health for in-session actions
Questions
Reporting, answered.
How does Convertive measure conversion lift without a third-party testing tool?
Convertive uses holdout groups built into the journey layer. A controlled percentage of eligible shoppers receives no intervention, and conversion rates are compared to the treated group. Lift is calculated with statistical confidence scores so you know when a result is meaningful versus noise.
What is identity progression reporting?
Identity progression reporting shows where in the funnel anonymous visitors become known — via email capture, checkout, account login, or other identity events. It highlights which pages and journeys are most effective at advancing identity and where capture opportunities are being missed.
Can I see why a specific shopper received a certain intervention?
Yes. Journey diagnostics let you inspect individual decision paths — including which signals triggered eligibility, which action was ranked highest, and whether suppression or guardrails modified the outcome. This is useful for debugging unexpected behavior and auditing AI decisions.
How is Convertive reporting different from Google Analytics or platform dashboards?
GA and platform dashboards measure aggregate channel performance. Convertive Reporting measures the quality of individual decisions within sessions — did the AI pick the right action for each shopper? It is designed to answer operational questions like "are my suppression rules working?" and "which segments respond best to which interventions?"
See Reporting on your own traffic.
A 15-minute demo, using your store and your shoppers. Days to go live, not months.