02Convertive AudiencesKnow which ghosts are which,while they’re still here.
Build segments that update from live browsing behavior, not delayed warehouse snapshots. Convertive Audiences give every anonymous visitor a segment membership the moment they land.
Live segment
Pick the rules. Watch membership change as people browse.
Simulated visitors.
Presets
10of 96 live visitors
Waiting for the first event…
Live visitors
Lit cursors match every rule right now. Nobody here has given a name; membership comes from what they are doing.
How it works
Segments that move as fast as your shoppers.
01
Live behavioral signals
Build segments from real-time session data — scroll depth, product views, cart state, and pause behavior.
02
Anonymous-first architecture
Every anonymous visitor has a segment membership instantly, before identity is known.
03
Sub-second updates
Segment membership recalculates continuously during the session, not in overnight batches.
What’s inside
Under the hood.
- 01Session-level intent scoring and segment assignment
- 02Behavioral cohorts by product category and browse depth
- 03Cart abandonment and recovery segment triggers
- 04Cross-device segment continuity after identity stitching
- 05Suppression segments to prevent over-messaging
- 06Lookalike and value-tier audience definitions
Questions
Audiences, answered.
How quickly do Convertive Audiences update during a session?
Convertive recalculates segment membership in sub-second time as behavioral events stream in. A visitor who just added a high-value item to cart is immediately eligible for a different intervention — no batch job required.
Can I build audiences from anonymous visitors who have never logged in?
Yes. Convertive is built anonymous-first. Every session generates behavioral signals that feed segment logic from the first page view, before any identity is known. This is the core advantage over tools that require an email address to segment.
How is this different from Klaviyo or Braze audiences?
Klaviyo and Braze audiences are built on identified profiles and historical event data synced from other systems. Convertive Audiences use live in-session behavior as the primary signal, which means they work for the 80%+ of traffic that is anonymous and they update during the session rather than after it.
Can Convertive audiences trigger both on-site and off-site channels?
Yes. Audiences defined in Convertive feed both on-site interventions (pop-ups, banners, offer overlays) and downstream channel triggers (email, SMS, ad suppression) through the Journey Orchestration layer.
See Audiences on your own traffic.
A 15-minute demo, using your store and your shoppers. Days to go live, not months.