Real-time customer activation for ecommerce
Most of your shoppers leave like ghosts.
No name. No trace. Convertive reads every anonymous visitor while they’re still on your site, picks the next best action in under 100 milliseconds, and gives the ghost a name before the tab closes.
Backed by and building with
The problem
Ecommerce does not have a traffic problem. It has an anonymous conversion problem.
You paid to bring every one of them here. Most browse without logging in, leave without buying, and never give you a way to reach them again. By the time a recovery email could go out, there is no one to send it to, and retargeting means paying to acquire them twice.
97 of 100
visitors leave without buying. Most of them leave like ghosts.
Sarah’s session with Convertive
- 0:00: Lands from Instagram. Sarah taps an Instagram ad and lands on a collection page. No account, no email, no history. Anonymous profile anon_7f3d opened. Source, device and landing context recorded.
- 0:15: Adds a $129 boot to her cart. She compares two trail boots, checks the size guide, and adds the Ridgeline Trail Boot to her cart. Intent climbs with every product view. The add-to-cart pushes it past 0.7.
- 0:32: Hesitates at checkout. She checks the shipping cost again, scrolls back up to the price, and drifts toward the tab bar. High intent, price-sensitive, exit risk 82%. Decision requested.
- 0:33: Gets the right offer. “Complete your order today and get 10% off.” Three eligible actions ranked in 41 ms. A 10% today-only offer wins on expected lift.
- 0:38: Unlocks it with her email. She enters her email to claim the discount. anon_7f3d becomes a known profile. Six page views and her cart are stitched and synced to your ESP.
- 0:47: Buys before she leaves. Order placed: $116.10. Revenue attributed to the intervention. The outcome feeds back into the model.
Outcome: +$116.10. Anonymous visitor to known customer to order, in under a minute.
Illustrative session. “Sarah” is a persona, and scores and timings are simulated.
Every session
Now imagine that for every visitor, in every session.
Each tile is one live session on your store. Switch Convertive on and watch what changes.
Left as ghosts: 0Given a name: 0
Illustrative simulation, not measured results.
The window
Ghosts don’t wait.
The clock started when you scrolled here. This is how long each part of a typical stack takes to respond to one anonymous shopper.
Convertive
<100 ms
Convertive decides and acts, while she is still deciding.
Acted at 0.041 s (illustrative)
The shopper
0:00.0
An anonymous shopper decides whether to stay: 8–30 seconds.
Gone. No name, no email.
Your nightly batch
Hours–days
Until tonight’s 2:00 am sync, your stack doesn’t know this session happened. Then the abandoned-cart email has no address to go to.
Bounce-window and batch-latency figures are industry ranges; the 2:00 am sync is illustrative.
Triggers
React to time
- If a cart sits for an hour, send an email.
- The same rule fires for every shopper.
- Needs an email address it usually does not have.
Decisioning
Reacts to intent
- Exit risk is high and she checked shipping twice: rank the eligible actions now.
- Each shopper gets the action with the highest expected lift.
- Works on anonymous visitors, inside the same session.
“Triggers react to time. Decisioning reacts to intent.”
How it works
Detect. Decide. Deliver. Capture.
One loop, inside every live session.
01
Detect
Every click, scroll, pause and price check streams into a live profile from the first page view, before you know who the shopper is.
02
Decide
The engine scores every eligible action by expected lift for this shopper, right now, and picks one in under 100ms. Not the first rule that happens to match.
03
Deliver
The chosen intervention renders on-site in the same session: an offer, a shipping nudge, a bundle, a size helper. Frequency caps and suppression keep it from getting noisy.
04
Capture
Identity is asked for at the moment it is worth something to the shopper. The full anonymous history is stitched to the known profile and passed to your email and SMS tools.
The platform
The machinery behind every decision.
Five modules that share one live profile, so every decision sees the whole session.
- 01Data PlatformStream events, stitch identity, and keep every shopper profile activation-ready in real time.
- 02AudiencesBuild segments that update from live browsing behavior, not delayed warehouse snapshots.
- 03DecisioningRank the next best action for each shopper using current context, intent, and value signals.
- 04Journey OrchestrationCoordinate on-site and cross-channel journeys with guardrails, suppression, and shared state.
- 05ReportingMeasure identity progression, decision quality, and lift with operator-friendly diagnostics.
Converts the visitors Klaviyo never sees. Then hands them to Klaviyo.
Convertive sits on top of the tools you already run. Every email it captures arrives in your ESP with the full browsing history attached.
The film
Ghosts, in forty-eight seconds.
The same story, told as a film. Sound on.
0:48 · captions available
The arithmetic
Run the numbers on your own traffic.
Your visitors, your conversion rate, your order value. Pick a scenario and see what a relative lift is worth.
Estimated added revenue
+$4,250/ month
- Per year
- $51,000
- Extra orders / mo
- 50
- Conversion rate
- 2.0% → 2.2%
25,000 visitors × 2.0% conversion × 10% lift × $85 average order.
Illustrative estimate. Results vary by store, traffic mix and offer.
Questions
What buyers ask first.
What does Convertive do?
Convertive helps ecommerce brands convert anonymous visitors before they leave by using live behavioral signals, real-time identity progression, and in-session decisioning to trigger the best next action.
Who is Convertive built for?
Convertive is built for ecommerce teams that want stronger conversion, higher cart recovery, and better personalization without stitching together multiple disconnected tools.
How is Convertive different from a traditional CDP or marketing automation tool?
Traditional tools often depend on delayed data and channel silos. Convertive focuses on live session context, real-time activation, and coordinated next-best-action decisions while the shopper is still on-site.
Does it replace Klaviyo or my email tools?
No. Convertive works on the visitors your email tools cannot see yet: anonymous shoppers in a live session. When it captures an email, that shopper flows into your ESP with their full browsing history attached.
How long does it take to go live?
Days, not months. Convertive layers on top of your storefront and existing tools rather than replacing them, and we handle the initial setup with you.
Your highest-value customer is on your site right now.
Not in yesterday’s abandoned-cart email. See what Convertive would do with them in a 15-minute demo.